Aaronz WebWorkz Weekly Newsletter

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Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #49 October 25, 2002
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter.
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
Library of the Future
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
Spam Email Etiquette
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


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Library of the Future
by Aaron Turpen of Aaronz WebWorkz

------------------------------------------------------------

For nearly one hundred years, the demise of the library,
with its shelves, books, and musty atmosphere, has been
predicted as the result of the latest technological break-
through. Why does the library always persevere? Because
the inherent idea of having all that information in one
place under a permanent roof, because of the wealth of
knowledge they contain that is available to anyone who seeks
it, and because of the well-established infrastructure of
library systems in most first world countries; these library
systems endure. For most people, the feel of a paper book
in hand gives a feeling of knowledge and learning not
associated with computer screens or electronic mediums.

Libraries as we know them continue to evolve in nature. The
library of the near future may look a lot like the latest
portal offered by the Library of Michigan, called the
Michigan eLibrary (www.mel.org).

This system is both a powerful standalone resource and a
portal to the physical library itself. Professional
librarians, though often maligned by some, are the best at
what they do: finding and cataloguing information.

I personally enjoy going to the local public library and
perusing the vast amount of information available there. I
also enjoy surfing the Internet and absorbing the huge
amount of information to be found there. True heaven, for
me, will be when the two things are basically one and the
same. I can imagine going to the local library to walk down
the isles of books and sitting down with my stack of
information, booting up my laptop, plugging into the
library's network, and getting more information from the
electronic portion of the library as I flip through the
books and learn what I went there to learn.

The library of the future is very close. The Library of
Michigan is a great step forward towards this ideal. I
can't wait to see the results as more libraries around the
nation pick up on this!

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

Issue #50 (our next issue) will feature two things. First,
it will feature two articles written by you, the readers of
this e'zine. The guidelines are simple: 500 words or less
on any subject that this newsletter normally covers
(technology from a layman's perspective, small business
issues, marketing, or productivity). The top two articles
that I receive will be printed in issue #50 AND the authors
will receive one of the following:
1) Debbie Allen's new book, featuring an article by
myself, "Confessions of Shameless Internet Marketers"
2) 3 CDs of literary classics including Chinese Classics,
Mark Twain, and Shakespeare
or 3) an America Online 7.0 disk WITH metal tin!

OK, maybe not the third one. Ownership of the articles
will be retained by the author, I only wish to print it here
and on the website as I normally would.

The second half of this will be two drawings. TEN winners
will receive a sticker, which can be viewed here:
http://aww.aaronzwebworkz.com/flagsticker.jpg

One more lucky winner will receive 10,000 hits from
HitsGuaranteed.net for FREE to any website of their choice.

To enter these contests is easy. Just send an email to me
at mailto:contests@aaronzwebworkz.com with your postal
address included (for shipping). If you wish to enter the
article contest, include your article in the email. If you
wish to enter the drawings, just include your address. If
you wish to enter both, please send one email for each
contest.

Multiple entries in the contests are allowed - two articles
and two drawing entries only (per person), please. The
winners will be printed and announced in issue #50!
Good luck!

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Readers Talk Back!
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"It looks like the search engines are dictating how the web
works. With Google no longer reading tags and now
Meta tags are useless, it would appear the only way to get
listed is to pay. This may have been caused by webmasters
abusing the system or maybe by search engines wanting more
paid listings.

So now to my question, "What can the framed sites do to get
listed - go to a flat site design? I guess this is
reasonable but again the engines are in control. Maybe one
way is to become an editor for those directories that do
human reviews for web site listings.

Good Newsletters - Keep up the good work."
--Don M. (http://www.dmgservices.com)

Editor: Hi, Don. Thanks for the compliment. My guess, and
I think everyone but the search engines are speculating at
this point, is that it's a combination of several things.
From a technical standpoint, framed sites are hard to deal
with as a search engine and require a lot of time for a
spider to work around. I have known for some time that
META tags seemed fairly dubious in their use - especially
since every "marketing" report I'd read online basically
detailed how to SPAM them for better rankings.

As far as getting a framed site listed, there are a few
options. The first is to make sure that your meta tags
and keywords appear in as many of the pages in the frames
as possible. Then insert Javascript (or similar) to "force"
the frames to appear no matter which page is loaded
initially. This way, even if only one page is listed in an
engine's results, the site will still load properly into
frames. If you need the script, go to:
http://javascript.internet.com

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
Spam Email Etiquette

Joe Bingham, Editor NetPlay Marketer
THE Ezine for READERS!!!
http://www.netplaynewsletters.com

Editor's Comments: What a great article!!
------------------------------------------------------------

The number one rule of etiquette for those who insist on
sending spam emails about the Internet is simple...

Don't do it.

However, since there still seem to be many that can't follow
such lengthy, complicated instructions, I've decided to
create a few more rules designed to help curb the rejection
these spammers must certainly be getting.

Rule # 1 for those who can't follow the real rule # 1.

Do NOT send extremely large html emails that take longer to
load up than it does to establish a dial up connection. In
your case anticipation is NOT your friend, ok?

Rule # 2 for those who can't follow the real rule # 1

If you must send emails regarding pills designed to enlarge
certain portions of male anatomy, DO NOT include sample
pictures!!! PLEASE!!!

Rule # 3 for those who can't follow the real rule # 1

Don't ask me to give you my name and email address in order
for me to be REMOVED from your list, ok? I'm not THAT
stupid!

Rule # 4 for those who can't follow the real rule # 1

Not everyone uses their first name for their email address,
you know? Why are you calling me by it?

Rule # 5 for those who can't follow the real rule # 1

Starting your email out with a remove link is NOT the best
approach for instilling consumer confidence anyway. So, if
you do feel the need to include a remove link at the very
top of any email you send to me, please do the following.

REMOVE ME BEFORE SENDING IT!!!

I'm sure following these simple rules will help ease the
growing concern over spam -- especially rule #2 -- so for
all our sakes if you do decide to spam others, please take
them into consideration.

Thanks.
------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2002 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[mailto:newsletter@aaronzwebworkz.com?subject:subscribe]

To unsubscribe
[mailto:newsletter@aaronzwebworkz.com?subject:unsubscribe]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com).

posted by Militant Libertarian  # Friday, October 25, 2002  

------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #48 October 18, 2002
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter.
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
Technology Updates, October 2002
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
META Keywords Tag Falls By The Wayside
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


------------------------------------------------------------
Technology Updates, October 2002
by Aaron Turpen of Aaronz WebWorkz

------------------------------------------------------------

As technology increases, so does the way it effects your
life, business, and future. Up to this point, I've been
including little snippets in the editor's section, but
sometimes, because of the space limitations of that part of
the newsletter, I barely scratch the surface of a new
technology. Because of the limits of the From the Editor
section, I thought I would instead launch a new monthly
(give or take) article featuring those snippets of
information. Because of the extra space this article will
allow, I will be better able to bring these to you.

We'll start off this week with something I find rather
funny. Apparently, MTV plans to make a movie based on the
life of Shawn Fanning, the founder of the now defunct
Napster. This should be good…

Speaking of Hollywood, they continue to attempt to put a
stranglehold on technology and the rights of free speech
through Senator Fritz Hollings' "Consumer Broadband and
Digital Television Promotion Act." The bill, if passed,
would require all digital devices to have built-in anti-
piracy protection - something which, in most cases, isn't
even available yet. The bill itself is badly worded and
leaves itself open to interpretation. Many items commonly
found on the market could be considered illegal under this
new bill. Princeton Professor Ed Felton has made a
hilarious website which has a regularly updated list of
these products, including the Kung Fu Fighting Hamster Doll:
http://www.freedom-to-tinker.com.

In related news, Intel decided not to implement "tracking
technology" into their chips to help Hollywood track
copyright violators. You can thank the competition from
American Micro Devices (AMD) who stood to gain greatly as
the Big Brother complaints would have surely dropped Intel's
market share.

Amazon.com has finally come to an agreement with the states
who'd filed suit against the online company for apparent
holes in its Privacy Policy regarding how its customer's
information is used. The new agreement means that Amazon
will be changing its policy to better protect consumer
information and to close its customer database for sale to
marketing companies online.

Finally, with elections on the way here in the U.S., many
are thinking about which candidate to vote for and how that
will change the politics in this country. If your primary
concerns are pro-business, you'll want to have a look at the
newly-launched website from the United States Chamber of
Commerce: www.voteforbusiness.com. There is some great
information there to help you make your decision.

That's it for this month!

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

Hello everyone and I hope you've had a great week. The
weekend is nearly upon us now as the final days of Summer
tick away into Fall and then Winter. At least the weather's
nice.

This is issue number forty-eight of the Aaronz WebWorkz
Newsletter. I started this, truthfully, as a marketing
scheme because I'd bought into some hype about newsletters
being a great way to do "viral marketing." Well, after the
first couple of issues, I quickly realized that I really
ENJOY putting this newsletter together every week and that
the one thing I hate about the newsletters I subscribe to is
their blatant marketing and the ever-increasing number of
ads they run. Originally, my goal with this newsletter was
to be accepting and including advertisements by issue #30 -
at which time I figured I would have at least 2,000
subscribers.

Well, I was off on both counts. Once I found how much I
enjoyed doing this and once I'd pinpointed one of my biggest
pet pieves about other e-zines, I changed all of that. I
never plan to accept outside advertisements (though the
occasional self-promotion plug is, of course, going to
happen:) and the newsletter is currently not even close to
its first thousand subscribers. I haven't heavily promoted
it, really, which is why it hasn't grown too large. Not
that I would mind if it did. :) If you enjoy this news-
letter and if you know of someone who may also be interested
in it, please forward it to them. I'm doing this as a labor
of love instead of a profiteering mechanism, so the more the
merrier! I love getting feedback and answering questions.
Your questions give me ideas for new articles!

Anyway, issue #50 seems like some kind of milestone, even
though technicaly issue 52 would be the one year anniversary
of the 'zine. 52 just doesn't have the same ring as 50,
though, so we'll pretend 50 is better. :) I've been
thinking about what to do with the fiftieth issue and have
decided that, with the success of the last contenst a couple
of issues ago, another would be in order. In fact, I plan
to have a few. So here's the deal:

Issue #50 will feature two things. First, it will feature
two articles written by you, the readers of this e'zine.
The guidelines are simple: 500 words or less on any subject
that this newsletter normally covers (technology from a
layman's perspective, small business issues, marketing,
or productivity). The top two articles that I receive will
be printed in issue #50 AND the authors will receive one
of the following:
1) Debbie Allen's new book, featuring an article by
myself, "Confessions of Shameless Internet Marketers"
2) 3 CDs of literary classics including Chinese Classics,
Mark Twain, and Shakespeare
or 3) an America Online 7.0 disk WITH metal tin!

OK, maybe not the third one. Ownership of the articles
will be retained by the author, I only wish to print it here
and on the website as I normally would.

The second half of this will be two drawings. TEN winners
will receive a sticker, which can be viewed here:
http://aww.aaronzwebworkz.com/flagsticker.jpg

One more lucky winner will receive 10,000 hits from
HitsGuaranteed.net for FREE to any website of their choice.

To enter these contests is easy. Just send an email to me
at mailto:contests@aaronzwebworkz.com with your postal
address included (for shipping). If you wish to enter the
article contest, include your article in the email. If you
wish to enter the drawings, just include your address. If
you wish to enter both, please send one email for each
contest.

Multiple entries in the contests are allowed - two articles
and two drawing entries only (per person), please. The
winners will be printed and announced in issue #50!
Good luck!

------------------------------------------------------------
Readers Talk Back!
------------------------------------------------------------
"I've been working and optimizing my website and meta tags
for months now trying to raise my rating in the search
engines. Especially Yahoo. What's wrong?"
--Jan A.

Editor: Hi, Jan. Hopefully the article below will answer a
few of your questions. Getting a high ranking in the major
search engines under your keywords/phrases is not easy. It
is usually done by professionals who do nothing but search
engine marketing. Realistically, the fastest way to get
listed high in the engines is to pay the price and use a
pay-per-click service such as Overture (overture.com). If
you've looked through some of the pass issues of this news-
letter (go online) or if you order my marketing ebook, more
details will be explained. Search engine marketing takes a
lot of time, patience, and know-how to pull off.

"Hey thanks for the great article on processors. your state-
ment:
'With the exception of games, most software - especially
office software - changes slowly and does not heed Moore's
law of increasing in speed and power twice over in eighteen
months.'

is extremely true. Many buyers do not realize that they do
not need to spend big bucks to get the newest thing if all
they plan to do is send email and crop photos."
--Dan E.

Editor: Thanks, Dan. Glad you liked the article. I got
the idea for it after going to the store to look at notebook
systems. An older couple was talking with a very young
salesman about the systems and he was busy trying to
convince them that they needed the $2,100 "Alienware"
machine he had on the shelf. Not only was the box totally
wrong (they were going to connect to the Internet using AOL
for hell's sakes) for them, but was over twice the price of
a system that would have been up their alley. All they
wanted to do was email the grandkids and import digial
photos from a new digital camera. A $700 1.2ghz machine
would do that for them.

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
META Keywords Tag Falls By The Wayside
by Aaron Turpen of Aaronz WebWorkz

------------------------------------------------------------

In times past, every search engine marketer and placement
specialist expounded on the importance and value of the META
"keyword" tag. The words and phrases contained in this
hidden HTML tag were the holy grail of placement and keyword
search placement. Not so any more. AltaVista recently
dropped it's support of the tag, leaving only Inktomi (the
source of MSN's editorial results) as the sole supporter of
the tag. All other search engines have, since 1997, been
dropping support for the META keywords tag.

Two things have contributed to the downfall of the keyword
tag. The first is its misuse by overzealous marketers who
used it like a list of SPAM words - often using irrelevant
and over-popularized keywords (e.g. "free") in an attempt to
get themselves listed in categories and under results they
had no relevance to.

The second reason for the keyword tag's demise is
technology. Web crawlers and spiders became more
intelligent and the search engines began fine-tuning them
to read the actual text on the page - the stuff the site
visitor sees - in order to find keyword relevances. As
this began to get more and more popular and refined, the
relevance of the keywords and phrases within the keywords
META tag became lower and lower until they were dropped
altogether.

Now that they are rarely used by any of the search engines -
Inktomi admits that, though they are the sole supporter of
the tag, it has little relevance to their overall rating of
a website for rank - I don't use it on my websites at all.
When building a website for someone else, I only include it
if they specifically ask for it as it is otherwise a waste
of time that would be better spent somewhere else.

So if you are marketing your website or considering ways to
raise your ranking in search engines, you're better off if
you ignore the hype surrounding the META keyword tag. When
you go through every page on your site and adding
META keyword="blah,blah,blah"
you are definitely wasting effort. Your time would be
better spent on more worthwhile marketing strategies such as
keyword placement within the pages themselves, your
marketing copy, and your sales strategies.

------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2002 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[mailto:newsletter@aaronzwebworkz.com?subject:subscribe]

To unsubscribe
[mailto:newsletter@aaronzwebworkz.com?subject:unsubscribe]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com).

------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #47 October 11, 2001
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter.
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
AMD vs. Intel - Processor Wars
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
Tax Tools From Uncle Sam
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


------------------------------------------------------------
AMD vs. Intel - Processor Wars
by Aaron Turpen of Aaronz WebWorkz

------------------------------------------------------------

In the PC processor market, there are two major players:
AMD and Intel. AMD and Intel both build processors based on
the PC architecture - which run Microsoft Windows, Linux,
Unix, and other similar systems.

The intense competition between the two companies revolves
mainly around three points: benchmarks (measurements of
processor speed), price, and customer loyalty. When buying
a new computer, many who are not technically-oriented find
the distinction between the two confusing and sometimes
ludicrous. They're right.

Benchmarks are largely arbitrary, measuring things like the
flow of electricity, mathematic calculation speed, and
application benchmarks. Of these three, measuring the power
of the processor to handle common applications is the best
measurement. Obviously, you'll be running office
applications, games, and other things - these are what you
will notice the most when using your new computer.

I have computer systems based on both processor platforms.
Although not comparable in speed and power (one is a
Pentium III 667megahertz while the other is an AMD Athlon 4
- much newer than the Intel machine), these two systems both
perform equally well when you consider their differences in
terms of age and technology.

Realistically, only the most hard-core game player or
technical junkie will really need the latest and greatest in
technology. It takes about a year for a brand new offering
from one of the processor manufacturers to really be
"common" on the market and two to three years for that
processor to be considered the "median" or "minimum"
required for the latest software on the market.

With the exception of games, most software - especially
office software - changes slowly and does not heed Moore's
law of increasing in speed and power twice over in eighteen
months.

For the majority of computer consumers, the price of the
system for the performance it will give is much more
important than the arbitrary benchmark of some test they
don't fully understand. In reality, one computer is
basically the same as the next when compared on these
merits. The peripherals (printers, drives, monitors),
usability (software), and general day-to-day ergonomics of
the computer matter more than the professed processor power.

When you're shopping for a new computer or about to get into
an argument with someone about the merits of one over
another, consider this first: what, really, is the
difference between them? In the case of AMD and Intel,
usually not much if anything. They are, after all, based
entirely on the same technology and structure.

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

Wow. Life continues to move. I just finished a website
that I've been working on for some time now. Most of the
work was on the back-end, putting up the coding for various
options on a customized shopping cart:
http://www.lobsterpotdirect.com

Also, we have a contest winner for a free copy of Debbie
Allen's book "Confessions of Shameless Internet Promoters!"

CONGRATULATIONS Jayne P. of Lakeland, Georgia! I'll be
contacting you by email soon to acknowledge your win!

Thanks to everyone who entered the drawing. If you're
interested in buying a copy of this book (which should be
available on Amazon soon), you can buy it directly from
Debbie at her website:
http://www.ConfessionsofShameless.com

------------------------------------------------------------
Readers Talk Back!
------------------------------------------------------------
"Which search engine would you say is the best? Also for
those going to college,
http://callisto.gsu.edu/cgi-bin/homepage.cgi?
style=&_id=18620c9d-1073743336-9880&_cc=1 OR
www.galileo.peachnet.edu excellent search engine source for
factual information and references."
--Kelley L.

Editor: Thanks for the links, Kelley. Personally, I use
Google more than any other search engine. Which is "best,"
though, is a rough call. It depends on what you're looking
for, really. In general, Google is faster and, in my
experience, more accurate than others for most standard
searches. When I'm looking for a specific business, on the
other hand, I usually go to Yahoo! instead. In addition, I
have a short list of links to various smaller search engines
that specialize in one type of site/business/information
that I use for those situations. Also, believe it or not,
your local library may have great information online as
well! I'll be talking about that next week in an article.

"I enjoyed your article on paypal and ebay. I think I agree
with you that stuff wont change. People are too paranoid."
--Lee N.

"Meow"
--Mikey T. (my cat)

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
Tax Tools From Uncle Sam
by The AuctionMan, Craig Meyer

Craig is the founder of the Online Auction Academy:
http://www.auctiontrainer.com

------------------------------------------------------------

For anyone in business, tax time is a time of dread. It
brings up visions of blood and sweat over huge reams of
paper and boxes full of receipts. Getting ready for tax
time can never begin too early. A solid base of preparation
can make the final work much, much easier - allowing you to
get back to business faster and with less stress.

The IRS has three specific tools geared towards helping
small businesses in both tax education and tax preparation.
These tools are available for free from the government on
the IRS's website.

The first of these is the "Introduction to Federal Taxes for
Small Business / Self-Employed CD-ROM" (publication 3693,
catalog #30904P). This is a tutorial that introduces small
businesses and self-employed individuals to IRS tax law.
It's an educational and interactive tool incorporating
animation, graphics, and voice.

The "Virtual Small Business Workshop CD-ROM" (publication
3700, Catalog #30940H) is meant to educate small business
owners on business tax issues. This includes more complex
issues such as business structure, payroll, expense
deductions, record-keeping, and more.

The last of this group is "The Small Business Resource Guide
2002 CD-ROM" (publication 3207, Catalog #26757M). This is a
handy reference tool containing a wealth of information for
the small business owner. Everything from managing your
business to filing your taxes when the times comes is
covered in this CD.

You can get any of these three (or all of them) from the IRS
by calling them at 1-800-829-3676 or by visiting their
website at:
http://www.irs.gov/smallbiz

If you need tax information or help, there's no better place
to get it than straight from the horse's mouth.

------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2002 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[mailto:newsletter@aaronzwebworkz.com?subject:subscribe]

To unsubscribe
[mailto:newsletter@aaronzwebworkz.com?subject:unsubscribe]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com).

------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #46 October 4, 2001
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter.
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
eBay Acquires PayPal
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
The Web of Search Engines
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


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eBay Acquires PayPal
by Aaron Turpen of Aaronz WebWorkz

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The acquisition of PayPal by eBay was completed on October
3rd. Current PayPal members are greeted with a letter from
Meg Whitman, CEO of eBay, when they enter the site. Many
changes, updates, and additions are planned to both the
websites and services of each during this changeover.

Both sites promise to keep current services intact without
any major changes that would affect how the services are
used. PayPal, in particular, will continue with Web Accept
(which allows sites to display a PayPal "shopping cart"),
the ATM/Debit cards, and other services. One exciting new
addition to be implemented by the end of the month is the
ability to transact in Euros and Pounds Sterling. This is
an exciting addition for anyone who sells internationally.

Peter Thiel has resigned as CEO of PayPal and Matt Bennick,
Senior V.P. of Global Online Payments for eBay, will be
replacing him. The total acquisition is estimated at
1.5-1.7 billion dollars, most transacted in stock transfers.

eBay Payments by Billpoint will begin phasing out in early
2003 while PayPal's gaming business for online game payments
will be phased out by the end of this year.

Changes at both sites will start cropping up immediately.
eBay's "Sell Your Item" form will have a PayPal option
added, with the PayPal logo appearing prominently in the
auction listing's header. The "View Item" page, once the
auction has closed, will also prominently list the PayPal
logo and links to accept payments (if the seller has chosen
it as an option).

In addition, PayPal will become an option in the "show" box
when browsing or searching listings on eBay. Finally, the
checkout page for an auction will include the option to
check out using PayPal as a payment method.

Although news of this during the past few months has
gathered much controversy in certain circles, I believe that
this is a good merger. Both companies have been growing and
both companies have been encroaching on one another's
territories for some time. Neither has showed particular
animosity towards the other and they both provide very
complimentary services. I doubt either company would be in
the position they are in today had the other not existed. I
believe this merger bodes well for the business as a whole.

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From The Webmaster
by Aaron Turpen, Editor
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Another week has gone by. I was in California for the
weekend and had a good time. Looks like I'll have my name
in the credits of a short informercial as the "Technical
Consultant." That was pretty fun.

Lots of things are happening in the world online nowadays.
The acquisition of PayPal by eBay will no doubt cause some
loyal customers of either service to leave. I guess that's
inevitable, though I don't see why people would do that. I
guess it's like religion or politics: they may never make
sense to some and are a waste of time to argue over.

If you remember from last week, I am holding a drawing to
give away a free copy of Debbie Allen's book "Confessions
of Shameless Internet Promoters" which includes a chapter
written by myself! Just copy and paste it into an email to
me (you can reply to this newsletter) with your name and
shipping address. I will randomly draw a winner in two
weeks' time! If you entered last week, you are encouraged
to double your chances by entering again. Good luck!

*-----------------DRAWING------------------*
Win a Copy of Debbie Allen's New Book
"Confessions of Shameless Internet
Promotors"
This book will be printed next month and
features an article by Aaron Turpen (your
editor)! The winner will be drawn and
announced in issue #47 of this newsletter.
*-----------------TICKET-------------------*

I will even cover the postage and handling! The book will
be sent to the winner of the drawing as soon as it is
available - which may or may not be at the time of the
drawing. Good luck!

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Readers Talk Back!
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"Great issue, Aaron. I just started business this year and
am starting to worry about taxtime next year. Any advice?"
--Shane

Editor: Hi, Shane. Next week's issue will have a short
article on this very subject. The IRS has a lot of great
tools that they offer to small business and the self-
employed for free. Yes, the IRS is helpful! :) There are
also a couple of tax articles from earlier this year
(dealing with issues in general and last year's tax law) in
the newsletter archives on the website:
http://www.aaronzwebworkz.com/resources/newsletter/

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If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

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The Web of Search Engines
by Aaron Turpen of Aaronz WebWorkz

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Most people are unaware that the results of most search
engine searches aren't necessarily from that search engine.
The major search engines are a web of alliances, inter-
trading, and cross-posting that can easily confuse their
users.

Search engines get their results and their database
information from various places. This list of the major
engines gives an accounting of the current sources for their
results. The list is presented in alphabetical order.

AltaVista - This engine provides its own results using a
crawler-based database which trolls the web to index
information. Paid results/listings come from Overture
(below). Some editorial results come from the Open Directory
(below).

AOL - The results of this engine are mainly pulled from
Google (below) and paid results come from the same source.
Some editorial results are also culled from the Open
Directory (below).

Ask Jeeves - These results come from the little-known engine
called Teoma (not listed here) while paid results come from
Google (below). Some editorial results are also provided by
the Open Directory (below).

Google - This engine provides its own results for both
standard and paid listings. It is a crawler-based engine,
much like AltaVista (above), trolling the web to index
information. Some editorial results also come from the Open
Directory (below).

LookSmart - This is a human-edited directory, much like
Yahoo! (below). Paid results are also their own.

Lycos - This engine pulls results from AllTheWeb (not listed
here), which is crawler-based. Paid results come from
Overture (below) and Lycos' own.

MSN Search - This is a directory of human-edited results,
but those results actually come from LookSmart (above).
Paid listings are provided by Overture (below). Some
editorial results also come from Inktomi (not listed).

Netscape Search - All results on this engine come from
Google (above).

Overture - Listed here, despite it's not being a search
engine, Overture is the provider of results for many other
engines and warrants listing. It is a pay-per-click engine.

Open Directory (DMOZ) - This human-edited directory is also
the base of many results found on the Web. It is based on
volunteer indexers and provides no paid listings.

Yahoo! - the most well-known of the search engines (it is
actually a directory), is human-edited and gets paid results
from Overture (above).

Hopefully this short guide will give you an idea of the
complicated connections between one engine and another.
Many who are new to search engine submission and listing are
unaware of these interconnections. Sometimes getting listed
can be frustrating if you don't have the information you
need. A complete guide to getting listed in the top engines
is available on my website at:
http://www.AaronzWebWorkz.com/resources/newsletter/
Look in the Marketing section.

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If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
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Except where noted, this publication and all of its
contents are copyright (C)2002 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
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This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
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(mailto:newsletter@aaronzwebworkz.com).