September 30, 2004
------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #148 Oct. 1, 2004
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter. Back-issues are
available online at: http://www.AaronzWebWorkz.com
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
How To Effectively Use Offline Advertising To Build
Your Online Business
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
A Fundamental Overview Of Pay Per Click Search
Engines
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


------------------------------------------------------------
How To Effectively Use Offline Advertising To Build Your
Online Business
Copyright © 2004 Jeff Schuman
Team-Schuman.Com
http://www.team-schuman.com/
Jeff Schuman is a 20 year veteran of sales and marketing
and has made over $35 million dollars in sales in that
time. His Team-Schuman.Com website contains the Top 5 work
at home websites, make money fast websites, make money
articles, a free classified ad service and more. Vist it
today here: http://www.Team-Schuman.com

Editor's Comments: We'ved talked about "real-world" market-
ing before, but a review and new perspective should help
those of you who are looking to press forward this holiday
season.
------------------------------------------------------------

First of all let me say that having spent the past 20 years
working closely with small businesses I know exactly what
works when it comes to offline advertising.

What I have found today is that that online businesses have
a built in advantage when it comes to promoting their
business offline. You already have a website and auto-
responder in place to lead your prospect to. When you
combine that fact along with the traditional capture methods
of telephone and snail mail there is no reason any online
business can't use offline methods to build their businesses
and sell their products and services.

A lot of online based businesses forget about offline
advertising. I know I have. It is important to combine
offline and online advertising together in your marketing
campaign. This will give you a more well rounded approach to
promoting as well as attract potential prospects and
customers you might not otherwise get.

In all your offline advertising you want to include your web
site address, e-mail or autoresponder addresses, and your
phone number and mailing address. This gives you the
appearance of a real bonafide business.

Another thing is to start selling products for manufacturers
who offer co-op advertising for promoting their products.
You can read a little more about this technique in an
article I wrote titled "Why Are You Wasting Free Advertising
Money?" http://sites-plus.com/articles/article2.html

Finally you need to view offline marketing as a long term
commitment. I've seen businesses over and over run and ad,
not get the response they were looking for and quit.

This will not work offline. Or online for that matter. You
need to establish a budget and stick to it. That doesn't
mean that you can't change the ad copy if your response is
marginal. It just means if you are going to run classified
ads for example that you run them for a period of time and
allow them to do their job.

Here are 10 offline marketing ideas. Use as many of these as
possible to move your business forward.

- Classified Newspaper Ads- Place classified ads in news-
papers. Local newspapers often have great advertising
rates that you can take advantage of to promote your
business. Here's a great source for running classified
ads. http://www.nationwideadvertising.com

- Put up flyers. They could be in computer stores, libraries,
restaurants, car windshields, or anywhere you shop that
allows flyers.

- Direct mail. A nice direct mail piece when done
consistently over a period of time can bring tremendous
exposure for your business. The biggest benefit of direct
mail is it allows you to reach thousands of people at a
bulk mail rate. You could not do this if you had to mail
each piece individually.

- Buy time on local cable T.V. It is surprisingly affordable
and if you commit to a block of advertising you can
develop Top Of Mind Awareness. TOMA is being there when
they want or need you. If you are an affiliate or in an
MLM consider doing group advertising and spreading the
cost out over several of you. You can have leads routed
into one phone number and divied out to all advertisers or
have each ad display a different phone number.

- Pass out your CD-ROM or diskette business cards at special
events. It could be at trade shows, seminars, fairs, etc.

- Get 250 free business cards here and leave them everywhere
you go. http://www.vistaprint.com

- Hold a free offline class and teach people how to use their
computer or how to use the internet. You could have your
web site on display as an example.

- Give away promotional items such as free mouse pads. Put
your advertising on the mouse pads and give them away at
computer or internet events.

- Advertise in card decks. The card deck you advertise in
should be targeted toward internet users.

You would also want to target your offline advertising to
groups of people that will actually be interested in your
product or service. If you're selling business books, you
will want to market to business owners.

In conclusion, if you have a business that's only based
online using offline advertising to make money online is a
great idea because so many people today go online to get
information about products and services they are interested
in.

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

Wow, what great weather we've had this week! It's been hard
to stay inside and get any work done. :)

We've officially started the Holiday Season for Internet
shopping. It's sort of an unwritten policy that the 'Net's
push for Thanksgiving/Christmas/etc. start around October 1.
So here we are!

------------------------------------------------------------
Readers Talk Back!
------------------------------------------------------------

I guess I'm answering all your questions with the great
articles I've been publishing, since we went a whole week
without any reader feedback! :)

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
A Fundamental Overview Of Pay Per Click Search Engines
By Kirk Bannerman
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based
business. Visit his website at
http://www.business-at-home.us

Editor's Comments: I get asked more marketing questions
about search engines than I do any other. Many people are
confused as to what PPC engiens are and what to do with them
as a marketing tool. This should help.
------------------------------------------------------------

Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a
successful pay per click ad program are constant monitoring,
analysis, and refinement.

Pay per click search engines offer a way to buy your way to
the top of search results for any term you wish. With proper
management, and a clear focus, pay per click search engines
can offer some of the most well targeted and economical
advertising on the Internet.

Pay per click advertising works through a bidding process,
and the ads appear prominently on the results pages of
search engines such as Google and Yahoo. The highest bidder
for a particular word or phrase receives top placement, and
depending on the engine, the top three to five bidders also
generally also receive placement on the first page of unpaid
search results.

Fundamental questions to be addressed when formulating a pay
per click search engine strategy include the following:

When is the top pay per click bid necessary for highest
conversion, and when will bidding for a second or third
place position create a more attractive return on investment
(ROI)?

How can you keep your PPC bids from cannibalizing your
search efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to
each search engine?

Does either Google Adwords or Overture work better for your
particular product or service? Or, perhaps neither one is
appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying
the search terms that convert most frequently for your
particular site, eliminating those that don't perform, and
most importantly, calculating and maximizing your return on
investment.

The cost structure of pay per click is action-driven and
each time a user clicks your ad, the pay per click engine
deducts the amount of your current bid from your account.
Pay per click offers a high level of assurance that your ad
is reaching the proper target.

Pay per click campaigns, however, are not perfect. Without
CONSTANT monitoring, you sometimes risk incurring
advertising costs that can spiral out of control, focusing
on terms that don't convert well for your product or
services, or falling way down in position during a bidding
war.

PPC advertising can be a great help to a site's success, but
only with very close supervision and a thorough knowledge of
the unique characteristics of each PPC search engine.

------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2004 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[http://www.aaronzwebworkz.com]

To unsubscribe
[{UNSUBSCRIBE_LINK}]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com). September 23, 2004
------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #147 Sept. 24, 2004
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter. Back-issues are
available online at: http://www.AaronzWebWorkz.com
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
The Money Making Secret of "The Toll Booth Position"
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
Are You an Entrepreneur That is Starved for Time?
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


------------------------------------------------------------
The Money Making Secret of
"The Toll Booth Position"
By Dan Kennedy, DanKennedyLetter.com
Dan Kennedy is a marketing consultant and copywriter who
helps entrepreneurs cut waste out of advertising, end cold
prospecting, sell at prices higher than competitors and
dramatically increase profits.The author of "No B.S.
Business Success" and other books, as a speaker he has
frequently appeared on programs with former U.S. Presidents,
General Colin Powell, Larry King, Zig Ziglar, Brian Tracy
and Jim Rohn. For info on his monthly "No B.S. Marketing
Letter" go to http://www.DanKennedyLetter.com

Editor's Comments: Great article on an often-overlooked
aspect of online sales.
------------------------------------------------------------

I’m a marketing consultant and at one of my client-companies,
a company that, in less than 10 years, has gone from a $10
million to a $100 million dollar business one of the people
I work with frequently has jokingly given herself the title,
'Vice President, Back-End.'

Although that clearly opens her up to be the butt of many
jokes, it does very accurately describe her very, very
important area of responsibility, in direct marketing
parlance. At least 80% of the company’s profitability
depends on her contributions.

If the term "back-end" is new to you, it means everything
you sell your customers after their initial purchase (that
first order is called the "front-end"). For instance, let’s
say you sell instructional video tapes to golfers on how to
play better. You advertise in golf magazines and your lead
product is a $25 video on putting strategies. That’s your
"front-end" because that’s what people buy first. But then
once people purchase that first video, you send them a
catalog offering them over 50 other golf videos ranging in
price from $50 to $99. Those follow-on videos are your
"back-end."

In many businesses, there is a relatively brief period of
time during which there are significant, exciting profits on
the front-end, that is the very first sale to a customer.

But that happy situation dissolves over time, as you "cream"
the market. And, as you go deeper and deeper into a market,
the cost of making the first sale (acquiring a customer)
goes up and up. For instance, in the above example of the
golf videos the first time you run a magazine ad you might
pull 100 orders. But if you keep running it every month,
your order volume will probably drop off steadily. Within
six months, you’d be lucky to be selling 30 videos from the
same ad in the same magazine. As some point, it gets so high
it is no longer practical to advertise and sell that product
to that market.

Nothing is forever. This fact of life is what mandates being
smart about making all the money that you can from the
back-end.

The good news is that your satisfied customers are probably
willing to buy other things from you -- and they don’t even
have to be your own products/services. You can make deals
with other companies to offer their products/services to
your customers in exchange for a piece of the action.

For instance, let’s go back to our example of the golf video
company. You might do a "joint venture" with a manufacturer
of special golf clubs which sell for $1,500 a set. You’ll
mail a letter to your customers telling them how well these
clubs will improve their golf game and you’ll get $750 on
each order placed. If your customers trust you, they’ll be
much more likely to respond to your letter than they would
be if the golf club manufacturer mailed to them directly.

Of course you only want to recommend high-quality products
and services which will be of value to your customers. But
you get the idea. You could make similar deals with other
companies who sell what golfers want -- golf apparel, golf
trip and excursion operators, even custom home builders who
sell houses near golf courses. They’d all happily pay you a
'toll' commission to sell their wares to your customers.

No matter what your business, one of the most valuable
assets you have is a list of satisfied customer, predisposed
to buy from you again. When you control a sizable list of
customers who bought from you, know your name/business name,
are happy with what they bought and with the ensuing
relationship ... and are pre-disposed to read your mail and
buy from you again, it’s like owning your own "toll booth."

A pioneer of direct marketing, Harvey Brody, taught me the
power and value of getting into "The Toll Booth Position"
and I’ve been teaching it for years. Imagine owning your own
toll booth on the highway near your city. Anybody who wants
to get to the other side of that toll booth has to pass
through its gates and pay you money.

As the controller of a responsive customer list, that’s
exactly where you are; sitting there in your own toll booth
and anybody who wants to get their appropriate product or
service to those customers you control, has to pay you money.

You can collect a toll through joint ventures, as described
above wherein you do an endorsed mailing to your customers
and get a piece of all sales that result.

Or, if you build a list of 50,000 or more, through outright
lists rentals. I have a number of clients who pay all their
overhead expenses every year just with the checks they get
from the list broker representing their list to others.

I have often paid others to pass through their toll booths -
and done so cheerfully. I have also been paid by others
eager to get through my toll booth, to my customers, with my
endorsement.

In the direct marketing business, it’s a well-known fact that
most of the profits is derived from back-end sales to
existing customers. Yet outside that business, I rarely
encounter a company which comes anywhere close to tapping
the potential of establishing their own "toll booth
position." Get started building yours right now and start
charging others to go down your road.

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

Holy crap, I can't believe it's already been a week! I am
amazed at how much I managed to accomplish this week. I
have been so productive, my hands are sore. Really.

Quit making dirty jokes, you perv!

Actually, I've done a fair bit of manual labor the last
little while and my hands literally are sore, dry, and
cracking. It's been a while since I've done this sort of
thing on a regular basis. :)

On the up side, I've lost some weight and have proven that
even though I spend an inordinate amount of time sitting in
a chair, I still have the farm-boy work ethic and strength
of body.

So I feel good. Gimme another ten years and I'll be ready
for the mid-life crisis thing... maybe I'll get chickens
like Fran did... heh, hehhhhh (inside joke)

------------------------------------------------------------
Readers Talk Back!
------------------------------------------------------------
"With all the new technology updates I have learned about in
your news letters, I was wondering how I could integrate
this technology into petting my cat? Or perhaps create a
worldwide virtual cat petting forum so that we could pet our
cats at work using virtual reality and likewise our beloved
pets will not miss us when we are gone?"
--Eric L.

Editor: Eric, Eric, Eric... you can't replace real love for
your animals with some piddly gadget. Sheesh. Unless, of
course, you own a Lego Mindstorms set... Then it could
actually be possible. Feel free to send me one and I'll work
up the schematics for you...

"Good issue."
--Bob L.

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
Are You an Entrepreneur That is Starved for Time?
By Vishal P. Rao
Vishal P. Rao is the editor of
http://www.home-based-business-opportunities.com - A website
dedicated to opportunities, ideas and resources for starting
a home based business. He is also the owner of the
http://www.work-at-home-forum.com - an online community of
folks who work at home.

Editor's Comments: Just the title of this one caught my
attention enough to know I had to include it here. :)
------------------------------------------------------------

Being an entrepreneur and running a successful home-based
business is stressful at times, and can be hectic. Success
within a home-based business though, absolutely demands time
management skills, or the chores that need to get done will
be left undone, and procrastination, as well as a serious
"personal time deficiency" will occur.

Several studies have shown that many first-time
entrepreneurs spend too much time on "non-essential"
activities within a business, activities that have nothing
to do with business, or that have little impact on business
success. At the end of each business day (when it finally
ends), they are left feeling stressed out, burned out,
separated from their personal lives, and worse yet, with a
feeling of non-accomplishment and inefficiency.

You probably have met entrepreneurs like this occasionally
in your own life. They constantly seem "busy", yet they are
constantly late for appointments, don't ever have time to
attend personal activities or outings, and are always
stressed out about what still "needs to be done" each and
every day!

A "personal time deficiency" occurs when an entrepreneur
seems to spend all their time either working on the
business, or thinking about the business. The entrepreneur
can neglect family, friends, activities and personal
pleasures, in pursuit of business functions. This is not
only counter-productive to the business (creativity shines
through when entrepreneurs also schedule time away from the
business), but personal losses can occur to the
entrepreneur. Horror stories abound about divorce among
entrepreneurs, shattered family lives, and personal ruin.

What causes "personal time deficiencies"? A variety of
factors:

1. An entrepreneur does not sufficiently plan every activity
during the working day, with a pre-set amount of time
allotted for each business activity. Without an active "work
schedule", an entrepreneur can feel unrestricted, and
therefore spend too much time on some activities and not
enough on others. All activities should be done "on
schedule" if possible and within a certain amount of time.
Too much "fussing" over each activity will lead to very
little accomplishment each day. Neglect of other activities
will lead to a sense of little accomplished.

2. An entrepreneur becomes distracted quite easily during
the business day. Personal phone calls and activities need
to be kept to a minimum. If an entrepreneur were working
outside their own business, for someone else, they would not
have the luxury of "dropping everything" and going shopping
or out to lunch, if time were not allotted for this! Also,
family members and friends could not drop in and "visit"
whenever they liked. A work-at-home business needs to be
viewed as any other type of employment, where personal
distractions could not, and do not exist!

3. Lack of a succinct business plan that effectively spells
out business activities that need to be completed in an
organized step-by-step fashion and that entails certain
accomplishments within a certain timeframe. A business plan
is essential for success in any work-at-home business, just
as in bigger businesses. A business plan is the "blueprint"
used for mapping out "where" a business is headed, and just
"when" it will arrive! A good business plan will have
weekly, monthly and yearly growth accomplishments built into
it, with planned implementations towards that growth.

4. An entrepreneur does not possess enough self-motivation
to "be their own boss". Half the battle of running a
successful home-based business is having the correct mindset
to do so. The gap between "employee thought processes" and
"business owner processes" must be bridged before business
organization is accomplished. Motivation is different in an
entrepreneurial endeavor, as no "boss" is standing over the
entrepreneur, making certain they finish the allotted chores
each day.

5. An entrepreneur does not actively "separate" business and
personal time in their minds, and plan their personal time
as effectively as they do their business activities. Having
personal time will refresh and energize, not distract from
the success of a home-based business. It is absolutely
necessary to plan personal activities into each day, and
also stick by the plan for those activities. This is an
emotional health issue, and one that needs consideration by
every entrepreneur, as it is oftentimes too easy to become
caught up in the business to the exclusion of all else.

Overall, all the above aspects need to be managed in order
to balance an entrepreneurial lifestyle. The life of an
entrepreneur is without a doubt, an "atypical" lifestyle. It
is a lifestyle that needs more work and more determination
than other types of lifestyles. Time and energy can be
balanced in this lifestyle, but it may take a while to
achieve this. When a balance is achieved, "time starvation"
will disappear!

------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2004 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[http://www.aaronzwebworkz.com]

To unsubscribe
[{UNSUBSCRIBE_LINK}]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com). September 16, 2004
------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #146 Sept. 17, 2004
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter. Back-issues are
available online at: http://www.AaronzWebWorkz.com
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
Overture: So Much More Than Pay Per Click
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
Think You Can’t Afford the Help You Need? Think
Again!
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


------------------------------------------------------------
Overture: So Much More Than Pay Per Click
By http://MCPromotionsPress.com
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Ads are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.

------------------------------------------------------------

Overture is known for being the Leader in "Per Per Click"
(PPC). Owned by Yahoo, Overture advertisers can reach over
80% of Internet users. If you take a closer look and pop the
hood, you'll find a whole suite of useful tools for
Marketers.

1) Precision Match: This is where Overture began, back when
it was known as GoTo.com. Precision Match is the original
"bid for keyword" search engine, and it's still a core
utility for Overture users. You select your keywords/phrases
and the amount you want to pay per click and you are only
charged that amount when someone clicks through to your
website.

Overture has relationships with Yahoo, MSN, Altavista,
Infospace and others. By bidding into the top three
positions, you'll also enjoy exposure on those top search
engines as well under what's called "Sponsored Listings."
For more, see...
http://www.content.overture.com/d/USm/ays/index.jhtml

2) Content Match: Unlike "Precision Match," where your
listings appear on search results pages, "Content Match"
displays your listings alongside articles, product reviews,
etc. Currently these listings appear on many of Yahoo's
content areas (including Entertainment, Finance & Shopping),
MSN content areas (including Money & Tech & Gadgets), and
other online destinations.

Your listing will only appear on Content Pages that are
relevant to your service or product. For example, if you
sell fishing gear, your listing might appear on a web page
that contains articles or other information on how to be a
better angler.

You can set your bids for Content Match separately from
those on Precision Match, giving you the opportunity to
track results to see which type is converting best for you.

If you use "Precision Match," Content Match can be turned on
or off from within the control panel. For more on this, see...
http://www.content.overture.com/d/USm/ays/ays_cm.jhtml

3) Local Match: If you want to target customers in a certain
geographic area then you'll want to take a look at "Local
Match." This would be perfect for Mom and Pop operators or
those who sell products and services to a local crowd only.
There is no monthly minimum, with the minimum bid of only 10
cents per click. This service can be used by those who don't
have a website, as Overture sets up a landing page for users
of this service. Called a "Locator Page," it displays a map,
store hours and a link to your site (if you have one). Local
Match listings appear on CitySearch, AltaVista, Yahoo,
AllTheWeb and more. For more on Local Search, see
http://www.content.overture.com/d/USm/ays/lm.jhtml

4) Marketing Console: Helps you to measure all of your
online marketing campaigns so you know where you're getting
the best return for your money. Track your Pay Per Click
Bids, email ads, banner ads, affiliate program and more.
This site will also tell you how well your website is
converting leads to actual sales. To use this service,
you'll need to paste some JavaScript code onto your pages.

Depending on the package chosen, pricing starts at $149.00 a
month and goes up from there. For more on Marketing Console,
see:
http://www.content.overture.com/d/USm/ays/mc.jhtml

5) Site Match: This is a component of Yahoo's Search Content
Acquisition Program. By submitting to "Site Match," you'll
ensure your pages are reviewed and included in Yahoo,
AltaVista, AllTheWeb, and others. Your site will not be
shown under "sponsored listings," but appear in the main
body of the search results pages. You must pay an annual fee
for inclusion, which is $49.00 for the first URL and a cost
per click for each click thru of $.15 to $.30 depending on
the category chosen. See this page for more:
http://www.content.overture.com/d/USm/ays/sm.jhtml

6) Conversion Counter: Free tool that tracks the number of
conversions that are generated from your keywords listings
at Overture. A conversion happens when someone enters your
site and performs an action, such as buying something or
signing up for your ezine or free report.

To use "Conversion Counter," you'll need to sign up for it
in Overture's Control Panel, then copy some HTML code onto
one page of your site (generally the sales confirmation
page).

7) Merchant Solutions: Since Yahoo owns Overture, you'll
also find a variety of tools for small business owners, such
as:

A) Shopping Carts
B) Web Hosting and Email Accounts
C) Domain Name Registrations

For more details, see:
http://www.content.overture.com/d/USm/ays/yms.jhtml

As you can see, Overture has come a long way from just
offering a "one size fits all" Pay Per Click Solution. By
utilizing their variety of tools, you'll increase your
website exposure and spend your marketing dollars more
wisely.

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

Wow, there's a lot of cool stuff out there. I ran out of
books to read and have started catching up on some of my
magazine and industry-specific publications. I'm a little
behind. :)

Anyway, there are a ton of new products and cool tech-
nologies showing up! I may have to wax nostalgic and write
a Tech Update column again...

One of the bigger pieces of news is Microsoft's announcement
that the next version of Windows (code named Longhorn) will
be released in 2006, but will not have several of the new
features and enhancements previously announced for it. One
of those is the new file system.

Companies who sell Linux bundles (like RedHat and Lindows)
were quick to make announcements of thier own and will be
smart to take advantage of this apparent weakness on
Microsoft's part.

I think that the age of "big, bloated, single-release aps."
(applications like Windows, Word, etc.) that are updated once
every couple of years are numbered. I think a lot of the
newer, more efficient things being used by open source
software now, will take its place: where a base product is
released and then periodic updates to it are made at the
user's discretion to ad functionality or enhancements as the
user prefers.

We shall see.

------------------------------------------------------------
Readers Talk Back!
------------------------------------------------------------
"Rock on!"
--Anonymous

"Cool article on online streaming. I have been renting movies
online for a little while now and think it is great."
--Bob L.

Editor: Cool, Bob. I still rent the old fashioned way. :)

"I was wondering how all those sites get that Google search
bar on them! Thanks!"
--Mary H.

Editor: You're welcome, Mary. :)

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
Think You Can’t Afford the Help You Need? Think Again!
Copyright 2004 Diane Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

------------------------------------------------------------

So many small business owners - especially those who work
from home - are very pressed for time. After all, as an
independent professional, you must wear the hats of:
accountant, salesperson, customer service representative,
marketing manager, distribution manager, tax professional,
and countless others. While you may need help desperately,
you probably think you can’t afford to hire someone. The
truth be known, you can actually SAVE money by using an
assistant.

Think of it this way. How do you make your money? Providing
a product? Offering a service? Soliciting memberships?
Regardless, you have to DO something (promote the product,
perform the service, solicit the membership) to get that
money. When you must be all things to all people, it takes
valuable time away from the one thing that brings in cash
for you. Hiring an assistant can free you up to make more
money.

Here’s an example:

Let’s say you spend 10 hours a week on actual moneymaking
ventures. Your average income in one week is $1,000. You
spend the other 30 hours per week answering emails, doing
bookkeeping, providing customer service support, and so on.
If you could delegate many of the duties that don’t
absolutely require your attention to an assistant, you
could devote possibly 20 more hours to making money. That
would give you 30 hours a week to make money and only 10
hours per week to do other things.

Don’t think you can afford an assistant? Oh, sure you can!
Virtual Assistants perform a wide range of duties at very
reasonable rates. They work via phone, email, fax, and
postal mail rather than being a full-time employee of your
business. This way, you only pay for the services you need.

Let’s say you DO hire a Virtual Assistant. He/she works 20
hours week for a rate of $35 per hour. That equals $700. On
the other hand, YOU spend those 20 hours a week making more
money. That would give you an additional $2,000 per week
(using the same example above). You would actually make
MORE money ($1,300 more) hiring a Virtual Assistant than
you would doing it all yourself.

Where do you find good Virtual Assistants? You can search
the Web, ask your business associates for recommendations,
or check out some of the Virtual Assistant (VA) directories
online such as http://www.assistu.com. I highly recommend
http://www.kesslerva.com.

Whoever you choose, make sure they have experience
performing the duties you want to delegate. Also, be sure
they allow hourly work without contracts (at least in the
beginning) so that you can get a feel for how he/she does
business.

Virtual Assistants can free you up to do what you do best,
make money. This is a very affordable alternative to
running yourself ragged, and trying to do everything
yourself. After all, isn’t one of the perks of being a
business owner supposed to be more freedom?!

------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2004 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[http://www.aaronzwebworkz.com]

To unsubscribe
[{UNSUBSCRIBE_LINK}]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com). September 9, 2004
------------------------------------------------------------
Aaronz WebWorkz Weekly E-Zine
A Weekly Newsletter of Hints, Ideas, and Resources for
Friends and Customers of www.AaronzWebWorkz.com
Issue #145 Sept. 10, 2004
Aaron Turpen, Editor, aaron@aaronzwebworkz.com
------------------------------------------------------------
By subscription only! Welcome to your next issue of the
Aaronz WebWorkz E-Zine. You are receiving this newsletter
because you requested a subscription. Unsubscribe instruct-
ions are at the end of this newsletter. Back-issues are
available online at: http://www.AaronzWebWorkz.com
------------------------------------------------------------
IN THIS ISSUE
------------------------------------------------------------

=> Feature Article:
Streaming Online: Music and Movies
=> From The Webmaster
=> Readers Talk Back!
=> Guest Column:
Google's Adsense Program Expands with Web Search
=> How to Be Featured as our Guest Columnist
=> Copyright and Reprint information
=> Subscribe/Unsubscribe information


------------------------------------------------------------
Streaming Online: Music and Movies
by Aaron Turpen of Aaronz WebWorkz
------------------------------------------------------------

The world of media is changing - despite the protests of the
Recording Industry Association of America (RIAA) - and
streaming media from the Internet has become more and more
popular worldwide. In fact, those who were savvy enough to
get in on the Internet media revolution early--such as
Napster 2, MusicMatch, and others--are reporting record
sales for 2003-2004.

So what's all the hype?

Well, a lot of illegal file sharing, especially of music and
video, coupled with lower sales overall for music and video
(thanks to a sagging economy) has put the recording and
movie industries on the attack. Currently, RIAA has over
3500 lawsuits in process or pending versus otherwise-
ordinary Americans for sharing files illegally via the
Internet. The number of cases grows weekly.

At the same time, smart companies like MusicMatch, iTunes,
RealPlay, and others have licensed several hundred thousand
songs and movies to resell on the Internet as streaming or
downloadable media to those who want to pay for them. With
songs at an average cost of less than $1 and full CDs of
music at under the average $15 store price, downloadable
media has become more popular than ever.

Why The Change?

The change in streaming media availability and the people
who ask for it (simple market economics of supply and
demand) was brought about by the proliferation of high-speed
Internet connections. With a current estimation of 45% of
connected homes having a broadband connection in the US
alone, it's easy to see how the file sizes involved in down-
loading media have become less and less of a consideration
for consumers.

Ad to these factors the additional advent of better and
better compression technology to make those file sizes
smaller and smaller, and you've got a combination of reasons
for online media to get more and more popular.

Where do I get the music?

Anyone with an Internet connection and a credit card to use
online can buy legal media. Several services offer
streaming (play on demand, "streaming" from the 'Net) and
downloadable (so you can play it without being connected)
music and movies online.

With Apple's iTunes Radio (http://www.apple.com/itunes/ ),
for instance, you can stream over 1,000 Internet radio
stations and through their music store, you can play 30-
second samples of each song and pay for each song you'd like
to download.

At MusicMatch (http://www.jdoqocy.com/click-1357406-9358552),
you can download and burn CDs of music for only 99 cents per
song.

At the ReaplPlayer Music Store
(http://www.dpbolvw.net/click-1357406-10304550 ), you can
stream, download, and even share (via email playlists) music
with your friends - all for a fee, of course. In fact, of
the services I checked out, RealPlayer has the most to offer
in terms of music file types, ways to play it (streaming,
download, etc.) and so forth. Apple has threatened to sue
RealPlayer for offering music in Apple's proprietary DRM
format-a fact that has many geeks puzzled as Apple is
supposedly the counter-culture, free-spirit alternative in
computers.

Not to be outdone, Napster 2
(http://www.qksrv.net/click-1353518-8353202) debuted this
year with both a streaming and downloadable music store with
one of the easiest to use layouts you'll find anywhere.
Napster has gone legal with a lot of style, that's for sure.

For free and less mainstream music, I prefer both Better
Propaganda (http://www.betterpropaganda.com) and
GarageBand.com (http://www.garageband.com). Both sites
offer free downloads of music with reviews and other
interesting goodies too. Through these sites, I've become a
fan of bands like Threat Signal, Stigma, and Leftover Crack.
Give them a try!

What about movies?

Renting movies online has never been easier either.
Although this concept is fairly new and hasn't become nearly
as popular as music, it's catching hold and getting there.
There are really only two major players in this game, though
a third is rising fast.

Cinemanow (http://www.cinemanow.com) has a lot of great
content, ranging from family cartoons to PG and PG-13 cinema
all the way to commercial pornography. The selection is
huge, but is limited to streaming-only (no downloading for
later play). You can usually rent movies for 24 hours and
play them as many times as you'd like during that time.

Movielink (http://www.movielink.com) offers most of the
major Hollywood productions you'll find at most video stores
(like Blockbuster), but doesn't have the diversity that
Cinemanow does. On the up side, you can download movies for
later viewing and keep them for up to thirty days, so movies
on the road or whenever you don't have a 'Net connection are
possible here.

The up-and-comer is Starz! Ticket
(http://www.starzticket.com), which has a monthly
subscription cost that allows you to watch any (or all) of
their movies whenever you'd like and you can download them
for later viewing (thirty days). However, they have only
100 movies online at any given time, so selection is very
limited for now.

For free movies (short films), my favorite is Atom Films
(http://atomfilms.shockwave.com), where you'll find great
cartoons, comedy, and other shorts like "Olympics" and
"Autobank." Try it out!!

Tres cool!

But of course it is. Now that you've found out what you're
broadband connection is REALLY for, go to town! Start
surfing music and movie sites and fill your hard drive with
media!

------------------------------------------------------------
From The Webmaster
by Aaron Turpen, Editor
------------------------------------------------------------

This has been a really great week. A long weekend...new
prospects...and an excuse to try out some new streaming
media sites (above article). :)

We're coming up on the holiday season for online sellers,
so I'll be publishing some articles on the subject soon. I
know it sucks to be talking about the Holidays already, but
they're on the way!

I'd also like to say goodbye to a friend of mine, Mark, who
passed away recently. Mark was one of the key people at the
Online Auction Academy (I publish their newsletter weekly)
and was someone I would consider a good person to be around.
He'll be missed.

------------------------------------------------------------
Readers Talk Back!
------------------------------------------------------------
"Lawyers are the larval form of politicians."
--Jim D.

"I hope you can help me or answer this in your next ezine.
A customer in Singapore sent me a Bank Draft as payment. Is
this like a money order or a check? Should I wait for the
funds to clear?"
--Randy Z.

Editor: Hi, Randy. This is similar to a money order, but
not quite the same. Your bank will likely not accept it as
"cash" like they would a money order, so I would advise that
you deposit it and wait for it to clear like a personal
check. Also, be sure that it's drawn on US funds or you may
end up paying extra fees and foreign exchange rates.

------------------------------------------------------------
If you would like to send a comment or letter to the editor
for inclusion in this newsletter, please address it to:
mailto:newsletter@aaronzwebworkz.com?subject=TalkBack!.
All are welcome to give their opinion, criticism, or kudos!

------------------------------------------------------------
Google's Adsense Program Expands with Web Search
By http://MCPromotionsPress.com
Merle http://EzineAdAuction.com
"Where Some of the BEST Deals in Ezine Ads are Made"
Need help with your website traffic? Then you need this
home study course which shows you step by step how
to market and promote your site the right way.
http://www.mcpromotions.com/johnreese.htm

Editor's Comments: To see this in action, visit my non-
profit site http://www.CivilDisobedience.us and
http://www.UtahFreedomActivist.com
------------------------------------------------------------

When Google launched Adsense, millions of website owners
scurried to sign up. By adding "AdWords Text Ads" to your
website, you can make a nice little income with no work on
your part. Once the code is placed on a page, Google scans
it for a theme and shows ads related to the content it finds.

Google is never one to rest on its laurels, and is constantly
adding features and improving the program. The latest news
is "Adsense for Search." Thousands of people love to search
with Google and now they can do so without leaving your
site, giving you another opportunity to make money with the
Adsense Program.

With "WebSearch," users can search not only Google, but if
you choose the option, they can search your site as well.
Adsense Ads, targeted to the users' searches are shown next
to the results, just as they are if they performed the
search at Google itself.

So how does the search box look on your website? Google
makes it easy for you to customize the look of WebSearch to
make it match the feel of your site. You can add your own
Logos, change colors, title, text colors and more. Google
offers over 200 colors to choose from.

So what are the benefits of adding "WebSearch" to your
site? Well, if you don't have search capabilities for your
own website, this is an easy way to add it. Also, it may
keep visitors on your website longer and gives them a useful
tool that they may come back and use more often. It also
gives you another way to generate income from Adsense
itself.

If you're worried about the types of sites that may be
returned in the search results, Google has a "safe search"
option that allows you to exclude adult related content
from appearing on your site.

Like "Adsense for Content," "Adsense for Search" requires
you to already have an account with Google and be approved
for their program.

If you'd like to turn on WebSearch for your site, you'll
need to log into your account and grab the code to paste
onto your pages.

On a side note, Google has also added some other really
nice features to Adsense:

1) Preview Tool: A free download for Internet Explorer 6.0
so you can preview what Adsense Ads will look like on your
web pages. It installs itself as an add-on to your right-
click menu. It allows you to try out different ad formats
and color combinations. Advertisers are not charged for ads
that are clicked on from within the Preview Tool. For more
information, go to:
http://www.Google.com/adsense/previewtool

2) Languages Added: Danish, Finnish, Norwegian and Swedish
for Websearch and Adsense for Content.

3) More Channels: You can now create up to 50 channels for
Adsense and 50 for WebSearch for a total of 100 different
channels across your sites.

4) Ad Format: Another new ad format size of 234x60
horizontal banner.

5) Image Ads: Option to display not only text ads on your
website, but image ads as well, or a combination of both.

Google is constantly making changes and adding features to
its Adsense Program, which is a good thing for website
owners everywhere. By implementing AdSearch on your pages,
you can add related content for your site's visitors and
also earn a nice little income, to boot. For more on the
program go to http://www.google.com/adsense

Isn't it time your website starting earning its keep?

------------------------------------------------------------
If you wish to send your own articles to be reviewed for
inclusion in this publication, please send them to:
mailto:newsletter@aaronzwebworkz.com.
------------------------------------------------------------
Except where noted, this publication and all of its
contents are copyright (C)2004 by Aaronz WebWorkz, all
rights are reserved. To reprint an article, send an email
to mailto:newsletter@aaronzwebworkz.com for permission.
------------------------------------------------------------
List Maintenance:
To subscribe
[http://www.aaronzwebworkz.com]

To unsubscribe
[{UNSUBSCRIBE_LINK}]

This newsletter is produced by Aaronz WebWorkz, a complete
online services provider. To view information or to see
back issues of this publication, please go online to:
www.AaronzWebWorkz.com. Please direct all comments or
questions to the editor
(mailto:newsletter@aaronzwebworkz.com).

Check out our affiliate^*:
*Aaronz WebWorkz is not responsible for content of this website.